Work Truck Pros

Work Trucks Websites & Inventory Systems

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Dealer Dashboard
This Routine Provides In-Depth Inventory Reports Based on Truck Type Information.
  Information That Is Often Not Available To You Or Your GM Now

Weekly the Dashboard reports are emailed to the dealer for their review.  This email includes key inventory and website reports, which are highlighted below.

The emailed Dashboard reports are summary report, but full detail reports are available on-demand through the Inventory Control Panel, or in the case of Google Analytics, through the Internet.

Website Traffic Analysis Report

Google Analytics is an objective evaluation of your commercial website’s traffic.  This report shows the  number of visitors, sessions, bounce rate and how long, on the average, buyers stay on your site.   Without this type analysis there is no way to know how your website is performing. 

Google Analytics

Truck Type Search Report

Where Google Analytics shows the website traffic, it does not show what the visitors are searching for in the inventory. 

Our Truck Type Search Report shows this information.

This report shows the buyer’s interest by tallying the Truck Type searches used to view the inventory.
Our dealers find great value in this report.
One of our dealers found their visitors were consistently searching for Contractor Trucks, a truck they did not stock, at that time.

What might this information tell you?


“Hit’s” Report 

Google Analytics shows the number of visitors to your site. Our Truck Type Search Report shows their truck type interest. 

Our “Hit’s” Report takes it one step further, it tally’s the number of times the Vehicle Detail Pages for each truck is viewed.  This report summarizes the information by truck type.   

This indicates what trucks in your inventory that the buyers are looking at and those they are not.  This provides you the opportunity of knowing what trucks in your inventory are “dogs” and doing something about it before it gets to be an issue.

Hits Report

Days-In-Inventory Report 

This report is updated monthly and greatly appreciated by many of our dealers. It shows the average number of days each truck type resides in the inventory before being sold. 

This report is used both to base stocking purchases, as well as defend past stocking decisions. 

The detail report shows the days in inventory for each individual truck, provided you have the Archive Option. 

Inventory Valuation Report 

This report is updated monthly and shows the number of trucks currently in your inventory by truck type with costs of those trucks.  

The detail report shows the actual vehicles that make up each truck type. 

Inventory Aging Report 

The Aging Report can be uncomfortable initially, but not nearly as  uncomfortable as being cornered by the manager with an aging report from the DMS. 

The best defense is a good offense, and the Aging report can be your offense. 

This report is broken down by 5 days-in-inventory ranges. 

  • Over 360 days
  • 270 – 359 Days
  • 180 – 269 Days
  • 120 – 179 Days
  • 0 – 119 Days

Your inventory will be broken down by the number of vehicles and total investment for each date range. Example shown below on the right.

This report is updated monthly can make you aware of any inventory “creep” within date ranges, so it can be addressed before the GM comes calling.

 Note: The report can be broken down by truck type.  The  report is below on the left and is for Chassis Cabs.   There is also a detail report that shows the age of each vehicle. 

Reports That Are Accessible Through The Dealer Dashboard

These are reports that are important but could not be adequately shown within the Dashboard.

Chassis Cab Report

One of the reports is our Chassis Cab Report.  This report only includes Chassis Cabs in your inventory.  It shows pertinent information about each chassis.  Click on most any of the titles (e.g. Cab To Axle) and  the report will sort the results of that field in descending order.  

Body Codes Report

This report groups your inventory by Body Code.  In this portion of the report it is showing there are thirteen (13) F4G trucks and twelve (12) F4H trucks.   It also shows the truck type of each vehicle.