Dealer Dashboard – Work Truck Pros

Dealer Dashboard Package

Provides In-Depth Inventory Information Based on the Truck Type
Information That Is (Most Likely) Not Available To You Or Your GM Now

Dashboard information includes key inventory and website indicators, and is emailed to you weekly.

Below are examples of what our dealers receive.

All reports can be accessed on demand. The Dashboard reports are summary report, but on demand reports can be seen in full detail.

Weekly Dashboard Reports

Website Traffic Analysis

Google Analytics is an objective evaluation of your commercial website’s traffic. This report shows the number of visitors, sessions, bounce rate and how long, on the average, buyers stay on your site. Without this type analysis there is no way to know how your website is performing.

Truck Type Search Report

Google Analytics shows the number of visitors to your site, but not what they were looking to buy. Our Truck Type Search report does and is an excellent complement to Google Analytics.
This report shows the buyer’s interest by tallying the Truck Type searches used to view the inventory.
There is great value in knowing how many visitors were at your site and even greater value in knowing what they were looking to buy.
One of our dealers found their visitors were consistently searching for Contractor Trucks, a truck they did not stock, at that time. Is this information you would like to know?

“Hit’s” Report

Google Analytics shows the number of visitors to your site. Our Truck Type Search Report shows their truck type interest. Our “Hit’s” Report takes it one step further, it tally’s the number of Vehicle Detail Page views by individual truck.

Why is this important? This indicates what trucks in your inventory that the buyers are looking at and those they are not. This provides you the opportunity of knowing what trucks in your inventory are “dogs” and doing something about it.

The report in the email is by truck type, but the detail report shows individual trucks.

Days-In-Inventory Report

This report is greatly appreciated by many of our dealers. It shows the average number of days each truck type resided in your inventory before being sold.

This report is used both to base stocking purchases, as well as defend past stocking decisions.

The detail report shows the days in inventory for individual trucks.

Inventory Valuation Report

This report shows the number of trucks and costs of those truck in your current inventory, summarized by truck type.

The detail report shows the actual vehicles that make up each category.

Inventory Aging Report

Your Inventory Aging report can be an uncomfortable report and even more uncomfortable when it is your manager showing it to you. The best defense is a good offense, and this report can give you just that.

This report is broken down by 5 days-in-inventory ranges.

Over 360 days
270 – 359 Days
180 – 269 Days
120 – 179 Days
0 – 119 Days

Your inventory will be broken down by the number of vehicles and total investment for each range. The detail report shows the actual vehicles which comprise each range.

Becoming aware of an inventory “creep” in age ranges is important in addressing the issue. You then have an answer when the GM comes calling with an Aging report in his hands.

Note: The report can be broken down by truck type. The report to the left is for Chassis Cabs.

Reports That Are Accessible Through The Dealer Dashboard

These are reports that are important but could not be adequately shown within the Dashboard.

Chassis Cab Report

One of the reports is our Chassis Cab Report. This report only includes Chassis Cabs in your inventory. It shows pertinent information about each chassis. Click on most any of the titles (e.g. Cab To Axle) and the report will sort the results of that field in descending order.

Body Codes Report

This groups your inventory by Body Code. In this portion of the report it is showing there are thirteen (13) F4G trucks and twelve (12) F4H trucks. It also shows the truck type of each vehicle.