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Inventory Management Reports and Website Analytic Tools
These reports give the commercial manager more information about their website and inventory, than their GM has available!
Each week these reports are updated and emailed to the commercial manager. Please note, these reports are also available on demand and offer additional sort options.
Website Analytical Tools
Google Analytics – Objective Website Performance
Google Analytics is an objective evaluation of the commercial website’s traffic. It lists the number of visitors, sessions, bounce rate and how long they stayed on your site. Without this type analysis there is no way to know how your website is performing.
Truck Type Search Report
Google Analytics shows the number of visitors to your site, but not what they looked at. This makes our Truck Type Search report an excellent complement to Google Analytics.
This report shows the buyer’s interest by tallying the Truck Type searches used to view the inventory.
There is little advantage of knowing how many visitors were at your site, if you don’t know what their interest was in your site.
There is also great value in knowing what buyers are looking for even if you don’t have or stock that truck type. If you don’t stock Contractor Trucks, but consistently get searches for them, maybe stocking one makes good business sense.
Google Analytics shows the number of visitors to your site. Our Truck Type Search Report shows their interest. Our “Hits” takes it one step further.
Our “Hit’s” Report shows the value of that information.
You may get visitors, and they may have interest in a truck type you include in your search options, but are they finding what they want in your inventory. Our “Hit’s” report shows this information.
A “Hit” is only counted when someone views a Vehicle’s Detail Page. This allows us to accumulate “Hits” for each vehicle, which can be summarized for truck type.
This report tells you whether they are finding a truck of interest in your inventory. The detail version of this report shows the individual trucks within each truck type and their “Hit’s” results.
Inventory Management Reports
Average Days in Inventory by Truck Type
This report is appreciated by many of our dealers. It shows the average number of days each truck type resides in the inventory before being sold.
This report is used both to base stocking purchases, as well as defend stocking decisions.
The detail report shows the individual trucks and days in inventory, that make up the summary results.
Inventory Valuation by Truck Type
This report shows the number of trucks and costs of those truck, summarized by truck type.
The detail report shows the vehicles that make up each category.
Inventory Aging Report by Date Range
Aging of Total Commercial Inventory
This report is broken down by 5 days-in-inventory day ranges.
Your inventory is broken down by the total number of vehicles and investment for each range.
The detail report shows the actual vehicles which comprise each range.
The report can be broken down by truck type. The report to the left is for Chassis Cabs only.
Chassis Cab Only Report
This report only shows the Chassis Cabs in your inventory. It includes pertinent information about each chassis. We included this report at the request of our dealers.