Dealer Dashboard – Work Truck Pros

Dashboard & Management Reports

Dashboard Report

The Dashboard Report is a snapshot of your current inventory position and website activity. Click the link below to see what Work Truck Pros’ dealers have access to through their Work Truck Zone inventory. There is nothing like it on the market!

Management Reports

Below are examples of our available inventory management reports. Many of our reports are based on, or can be sorted by, truck types. These reports feature information not otherwise available to a dealership or their management.

Google Analytics – Objective Website Performance

Google Analytics results are an objective evaluation of your commercial website’s performance. The compiled results, shown on the left, are updated and emailed to the dealership weekly. The complete Google Analytics results are available to the dealership.

Hit’s Reporting by Truck Type.

Our “Hits” report is an excellent complement to Google Analytics. Where GA shows how many users visited your website, our “Hits” report shows the buyers interest by truck types.

A “Hit” only occurs when a someone clicks through a Vehicle’s Detail Page. This allows us accumulate total “Hits” for each vehicle and truck type.

Truck Type Search Report

Our Truck Type Search report is an excellent complement to Google Analytics and the “Hits” report.

This report shows the buyer’s interest by tracking the Truck Type search used to view the inventory.

We recently had a dealer that had consistent search results for Contractor Trucks, even though they did not stock that type of truck.

Inventory Valuation by Truck Type

The detail report shows the individual vehicles that make up each category.

Inventory Aging Report

The Aging report is broken down by a set range of days-in-inventory. It shows the number of vehicles and investment total in each range.

The detail report shows the actual vehicles that make up each aging group.

Average Days in Inventory for Sold Trucks, by Truck Type

This report shows the Days-In-Inventory for sold vehicles. The summary report is broken down by truck type and shows the average number of days each truck type was in your inventory..

The detail report shows the actual Days-In-Inventory for each vehicle.

Pricing History of Each Vehicle

If you have ever been asked the question “What have done to sell this vehicle?”, then you will appreciate the value of this report.

Pricing Range Of Your Inventory

This Pricing Report shows the 3 website prices; MSRP, Sell and Special. Each price group shows the High and Low percentages, based on a comparison with the Invoice price.

This provides a quick, easy and effective way to know that all vehicles in your inventory have website prices that are within an acceptable range.

The detail report shows percentages for each vehicle.

On-Hold Routine

This routine makes salespeople aware of when a vehicle is On-Hold, simply by looking at the inventory. The On-Hold icon will appear on the status line next to the photos information, if the vehicle is on hold.

On-Hold Report

The On-Hold report shows the vehicles on hold. It shows the initials of the salesperson who put it on on hold, when it was put on hold and for whom.

Truck Type Report

This report shows how each truck is categorized both in your website inventory and on national advertising sites. Ensuring this accuracy ensures buyers are finding your trucks when they need them. From this report you can update the categories, as needed. There is no summary report for this report, but there is a link to it from the Dashboard.

This is a section of the Truck Type report. There are 3 sections to this section:

Top Section – Shows how the truck is categorized in your inventory. In this case it is as a Contractor Truck and Service Truck
Middle Section – Shows what is known about the upfit body, if there is one.
Bottom Section – The brochure name, if one is associated with the truck.

This represents the far right sections of the Truck Type report. This shows how the truck will be categorized at Commercial Truck Trader, since it accepts up to 3 categories per truck. Most other advertising sites only accept 1 category, and for those it will be the far left category, known as the Primary category.

Chassis Cab Only Report

This report only shows the Chassis Cabs in your inventory. It includes pertinent information about each chassis.

In-Transit Status

This report shows your inventory count by truck type. This report, as the one to the left, can include In-Transit/On-Order, provided they are included in the website inventory.