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Marketing Package Features
The Marketing Package is the foundation of our inventory system. It includes all routines needed to add, edit, delete vehicles from the Active Inventory, and most importantly market your vehicles. Below are some of the features this package offers.
Our Inventory Supports Virtually Any Work Truck or Industrial Vehicle Categories
You may wonder how our inventory can address the needs of very different vehicles, vehicles that all have very different features to highlight. For instance, a backhoe has very different features needs than a dump truck. A semi tractor with a sleeper requires features for both the truck and the sleeper. Our inventory allows the building of feature sets for each vehicle type
Truck Type Search Options
These options are compatible with most 3rd party websites and can be placed on any website page. This includes your retail Home page.
Main Inventory Page Search Option
Unlike other inventory providers, our search options can be customized. The dealership decides what vehicle types to include in this search. The dealership can also create their own vehicle images to use in this search.
Each Vehicle Can Be Included In Multiple Categories
It is critically important that a buyer can easily find the trucks in your inventory. We achieve this by offering a truck type search, as indicated in the above features. As many work trucks can fit into multiple categories, our inventory ensures buyers are able to find what meets their specific needs.
Google Analytics – Objective Website Performance
Google Analytics results are an objective evaluation of your commercial website’s performance. Without this kind of measurement, you have no way of accessing the success or failure of your website. We send out email updates of this information on a weekly basis.
Hit’s Reporting – Objective Active Inventory Interest by Truck Type
Our “Hits” report is an excellent complement to Google Analytics. Where Google Analytics shows how many users visited your website, our “Hits” report shows what trucks the buyers are looking at in your inventory.
A “Hit” only occurs when a someone clicks through to the Vehicle’s Detail Page. This allows us accumulate total “Hits” for each vehicle and therefore each truck type.
Truck Type Search – Objective Search Results by Truck Type
This report shows the buyer’s interest by tracking the Truck Type search used to view the inventory. For instance, if a buyer clicks on the Dump truck search from the main landing page, that search is tallied in this report.
Truck Type Report
This report ensures your trucks are categorized correctly. It shows how each truck is categorized both in your website inventory, and on Commercial Truck Trader, if you are using that service. Ensuring the accuracy of the categories allows buyers to find your trucks when they are looking for them.
This section of the report shows how the truck is categorized in your inventory. If upfit, it will show the upfit information as well.
This section shows how the truck will be categorized on Commercial Truck Trader. Their feed accepts up to 3 categories per truck.
Pricing Portal
In the past, work truck pricing was not important in getting leads. Now, it is a requirement. Our Pricing Portal offers the dealer the ability to view and change a truck’s pricing as needed. In some cases, the pricing may come directly from the retail data feed. However, these prices may not reflect rebates available for work trucks. Our Pricing Portal will let a commercial manager change the price, not letting it be updated by the retail site. This is done with the Special Price section. This section also offers an expiration date and a Special Pricing Statement. This statement will be shown in the inventory for this truck.
XML Sitemap by Truck Type
The Site Map is important for generating SEO for the work truck dealership and upfit trucks. Our Site Map can include both body companies and truck types.
By selecting a group, the individual trucks that are included in the group will be available.
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