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Marketing Package Features
The Marketing Package is the foundation of our inventory system. This package is designed to market your work trucks to the buyers. It also includes all routines needed to add, edit, delete vehicles from the Active Inventory, Below are some of the features that make our inventory unique in the industry and a very effective marketing tool.
Our Inventory Works For All Truck Types, Even Custom Types
You may wonder how our inventory can address the needs of very different vehicles, vehicles that all have very different features to highlight. For instance, a backhoe has very different features needs than a dump truck or a semi tractor with a sleeper requires features for both the truck and the sleeper. Our inventory allows the building of feature sets based on the vehicle type.
Our Inventory Offers Many Truck Type Search Options For Your Website
These options are compatible with most 3rd party websites and can be placed on any website page. This includes your retail Home page.
Our Inventory Offers An Image Search From The Main Inventory Page
Unlike other inventory providers, our truck type search is customized for your dealership. You select the truck types to include. Plus on computer screens it shows 16 images without the need for left/right navigation. We find 16 images meets most dealership’s needs. The dealership can provide their own images, which offers a uniqueness to their site.
Our Inventory Can Include Each Vehicle In Multiple Categories
It is critically important that a buyer can easily find the trucks in your inventory. We achieve this by offering various truck type search options, as indicated in the above features. As many work trucks can fit into multiple truck type categories, our inventory can include each vehicle in multiple truck types. Some examples are below.
Our Inventory Can Combine Various Condition Options Into A Single Inventory
At the top of the main inventory page are Condition options, if they make sense for your inventory. The common Conditions are New, Used, and All, but can include other Conditions like the example above. For work truck inventories we suggest mixing the New and Used inventory. There is no reason to miss an opportunity just because you don’t have the truck in the condition the buyer was wanting. We also believe a used buyer is much more likely to move up to a New vehicle, then vice verse.
Our Inventory’s Truck Ads Provide Valuable Information For The Buyer
This example shows a common truck ad in the main inventory section. We try to provide the information buyers and salespeople need, without overwhelming the ad with unnecessary information and excessive marketing pieces.
Our Inventory’s Vehicle’s Detail Page Offers Even More Information For The Buyer
The example below shows our Vehicle Detail’s Page for an upfit truck. We keep the page informative without overwhelming it with standard and irrelevant features.
Vehicle’s Detail Page – Heavy Duty Truck (Shown for comparison purposes)
This section shows how a Vehicle Detail Pages for a heavy duty truck. The different VDP all can reside in the same inventory. The main difference will be in the bottom section “Details and Specifications”. This section is customized to meet the requirements needed to effectively market the vehicle.
Our Inventory Analyzes Your Website’s Performance
Every one of our inventory systems includes Google Analytics. We include this tool because it provides an objective evaluation of your commercial website’s performance. Without this kind of measurement, you have no way of accessing the success, or failure, of your website.