Marketing Package Features

The Marketing Package is the foundation of our inventory system. It includes all routines needed to add, edit,  delete vehicles from the Active Inventory, and most importantly market your vehicles.  Below are some of the features this package offers. 

 

Our Inventory Supports Virtually Any Work Truck or Industrial Vehicle Categories

You may wonder how our inventory can address the needs of very different vehicles, vehicles that all have very different features to highlight.  For instance, a backhoe has very different features needs than a dump truck. A semi tractor with a sleeper requires features for both the truck and the sleeper. Our inventory allows the building of feature sets for each vehicle type

Truck Type Search Options

These options are compatible with most 3rd party websites and can be placed on any website page.  This includes your retail Home page. 

Truck Type Search, Based on Images
(This might be a direct link to dump trucks)
Truck Type Search by, Drop Down Menu
(Click arrow on right side for drop-down)
Industrial Group Search, by Image
(This might include several truck types)
Can be a direct link to dump truks

Main Inventory Page Search Option

Unlike other inventory providers, our search options can be customized.  The dealership decides what vehicle types to include in this search.  The dealership can also create their own vehicle images to use in this search.   

Each Vehicle Can Be Included In Multiple Categories

It is critically important that a buyer can easily find the trucks in your inventory. We achieve this by offering a truck type search, as indicated in the above features. As many work trucks can fit into multiple categories, our inventory ensures buyers are able to find what meets their specific needs.

  • Covered Utility Van
  • Service Truck
  • Plumber’s Truck
  • Dump Truck
  • Landscape Truck
  • Construction Truck
  • Contractor Truck
  • Service Truck
  • Concrete Truck
  • Flat Work Truck

Google Analytics – Objective Website Performance

Google Analytics Report

Google Analytics results are an objective evaluation of your commercial website’s performance. Without this kind of measurement, you have no way of accessing the success or failure of your website. We send out email updates of this information on a weekly basis.

Hit’s Reporting – Objective Active Inventory Interest by Truck Type

Our “Hits” report is an excellent complement to Google Analytics.  Where Google Analytics shows how many users visited your website, our “Hits” report shows what trucks the buyers are looking at in your inventory.

A “Hit” only occurs when a someone clicks through to the Vehicle’s Detail Page.  This allows us accumulate total “Hits” for each vehicle and therefore each truck type.  

Truck Type Search  – Objective Search Results by Truck Type

Truck_Type_Search

This report shows the buyer’s interest by tracking the Truck Type search used to view the inventory. For instance, if a buyer clicks on the Dump truck search from the main landing page, that search is tallied in this report.

Truck Type Report

This report ensures your trucks are categorized correctly. It shows how each truck is categorized both in your website inventory, and on Commercial Truck Trader, if you are using that service. Ensuring the accuracy of the categories allows buyers to find your trucks when they are looking for them.

This section of the report shows how the truck is categorized in your inventory. If upfit, it will show the upfit information as well.

This section shows how the truck will be categorized on Commercial Truck Trader.  Their feed accepts up to 3 categories per truck.  

Pricing Portal

In the past, work truck pricing was not important in getting leads. Now, it is a requirement. Our Pricing Portal offers the dealer the ability to view and change a truck’s pricing as needed. In some cases, the pricing may come directly from the retail data feed. However, these prices may not reflect rebates available for work trucks. Our Pricing Portal will let a commercial manager change the price, not letting it be updated by the retail site. This is done with the Special Price section. This section also offers an expiration date and a Special Pricing Statement. This statement will be shown in the inventory for this truck.

XML Sitemap by Truck Type

The Site Map is important for generating SEO for the work truck dealership and upfit trucks.  Our Site Map can include  both body companies and truck types. 

By selecting a group, the individual trucks that are included in the group will be available.