Search Engine Optimization (SEO)

SEO

What is SEO?
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. In basic terms it is getting Google, and other search engines, to find your website when a search request is intiated for a product or service you offer. For instance, when someone searches for “Covered Utility Vans” you want your website to be one of the answers found by Google.  So how do search engines know what you market or sell?

Keywords!
The search engines can’t read your website like we do, so they determine what you offer from clues contained in your website. These clues come in the form of keywords, and these keywords can arguably be considered the most basic and important components of your website. These keyword should be in your title and header tags, meta descriptions, tags, and body copy of your website. These keywords are what search engines use to determine what you sell or market and therefore are the keys for you being found for search requests.

What are Your Keywords?
The truck manufacturers consider them to be the model; F-350, 3500, Sierra, Transit 250, … and to a certain extent they are right. However to a commercial truck buyer needing a dump truck, what are they going to enter in their search request? Most are going to enter a request that contains the words, “Dump Truck”. So what is the keyword you want included in your website? Answering this question, and others like it, will determine your keywords and it is the keywords that will determine your success with SEO.

Once you have the keywords set there are other ways to fine tune your SEO results that we can discuss, but nothing is as important to your website and SEO as your keywords.

Your Domain Name – Your 21st Century Phone Number
The SEO generated by your website/inventory system will be attributed to the domain name being used for these pages.  This domain name should represent your commercial department, and like your phone number, your domain name should remain the same no matter what changes you make to your website in the future.   

What We Do To Generate Your SEO

  • We know the most common commercial keywords and they will be incorporate in your website and inventory.
  • We will evaluate your market and client base to determine the keywords needed to meet your specific needs.
  • We will create a XML Sitemap for your dealership based on your truck types, body manufactuers and truck models.
  • We will update the inventory in your Sitemap daily and submit it to search engines weekly.
  • We will customize your web page titles to support known commercial keywords.
  • We will customize your meta data description to represent your vehicle types.
  • We can support Google Tag Manager
    We can support your Facebook Pixels Scripts
  • We can support Google Analytics

… There are more, but these are the most important for generating SEO results.