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What is SEO?
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. In basic terms it is getting Google, and other search engines, to find your website when a search request is intiated for a product or service you offer. For instance, when someone searches for “Covered Utility Vans” you want your website to be one of the answers found by Google. So how do search engines know what you market or sell?
The search engines can’t read your website like we do, so they determine what you offer from clues contained in your website. These clues come in the form of keywords, and these keywords can arguably be considered the most basic and important components of your website. These keyword should be in your title and header tags, meta descriptions, tags, and body copy of your website. These keywords are what search engines use to determine what you sell or market and therefore are the keys for you being found for search requests.
Your Domain Name – Your 21st Century Phone Number
The SEO generated by your website/inventory system will be attributed to the domain name being used for these pages. This domain name should represent your commercial department, and like your phone number, your domain name should remain the same no matter what changes you make to your website in the future.
What We Do To Generate Your SEO
… There are more, but these are the most important for generating SEO results.